Focusing On Content Creation Instead Of Promotion
If you are an active blogger, you are probably doing everything you can to drive traffic. Those of you new to the game are probably building backlinks, blog commenting, on twitter, building facebook fan pages, social bookmarking etc.. This is all great and is something I take part in myself. Ever so often though I take a step back and look at what I am really accomplishing. All of these things take time, could your time be spent better elsewhere? I think so, I think it is time that people rededicate themselves to content creation.
It is easy to get caught up in something like Twitter. It is almost like a video game. Your quest is to engage people and get them to follow you. The only problem is I have seen people use it so voraciously that they forget they need content to direct their followers to. What good are five thousand followers if you have nothing to offer them? Next time you find yourself spending an hour on twitter, think about how much more effective a new blog post might be. You don’t have to keep up with every tweet, just log in when you can and join the flow. Make a deal with yourself; don’t log into Twitter until you have a new blog post up, then when you jump into the conversation you will have something to share.
Social Bookmarking is another potential time sink. I know people that will submit to every bookmarking service you can imagine. Digg, Stumbleupon and Reddit I totally understand. I even get why people use Mixx and other semi-popular services. It is when people start getting into sites like Nujij, BobrDobr, Mr. Wongs and etc… that I start to wonder when diminishing returns sets in. In the time it takes you to do all of that social bookmarking could you be creating more content? Instead of submitting to every single social bookmarking site, maybe it is more helpful to submit to just the big guys. Then you can spend the rest of your time creating content that you can once again submit to them.
I really think people sometimes lose site of the important things. Promoting your blog is without a doubt an integral part of being a blogger. Traffic rules, right? In my opinion, the quickest way to traffic is through more content. More content means promoting your site is easier because you simply have more to promote. Instead of five articles receiving Digg traffic, you can have 50. Every blog post you make has the chance to go viral or rank in the search engines as well.
Take the time to reevaluate the results you are getting with your promotion. If you have hit a plateau then it is time to up your content, not your promotion. Give it a try and see how effective rededicating yourself to content creation can be.
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