The Importance of Lead Capture On Your Website
By adding a lead capture system to your website you are taking the destiny of your Irish business into your own hands. No longer are you simply a passive participant who casts a line and waits for the fish to come to you.
With a lead capture system you have the opportunity to get the names and contact information of people who visit your site for any reason. This means that you can now build a database of potential customers that you can market to. When you need more business you market to those people and you can create cash on demand.
All types of sales are dependent on leads. Therefore having a lead capture system is a wise move in your online marketing strategy. It gives you something tangible to work from when you need more sales. And who doesn’t need more sales?
A lead capture system is simply an opt-in box that offers more information, an e-newsletter subscription, a free report or some other freebie in exchange for simple contact information. Typically the information requested is just a name and email address, but some systems do ask for a mailing address and/or a phone number. Try to refrain from requesting too much information.
Because these people have actually come to your site and then opted to get on your email list, you can feel confident that they are actually interested in your products or services. This makes them likely customers.
Once the lead capture system is in place on your website, you will need to do lead nurturing. This means you must stay in contact with these people.
- Send newsletters regularly, but not too frequently.
- Keep them up to date on new offerings and sales.
- Offer special deals for those on your email list. This is a very good way to generate business when things are slow.
You will need to put autoresponders in place, so that as people opt in, they are greeted, welcomed and introduced to your products or services through a series of letters. If you haven’t used a free report to get them to join your email list, offer it now.
By adding a lead capture system to your website, you will get the power of having a bigger customer base and you can market to them regularly with useful information.
The Internet Marketing Academy in Dublin provides practical no-nonsense one-day Internet marketing training courses to give you the skills to harness the power of the Internet for your business. Check out their next course here..