Prioritising your Mobile Website Information
Just as Twitter is a micro-blog version of regular blogs, allowing only “posts” of 140 characters, stripped down to the bare minimum, so mobile websites are stripped down versions of “main” websites, showing only the most important information.
What constitutes “the most important information”?
In a nutshell, information the user needs to know to decide to do business with you.
Photos are minimised. Graphics are reduced. Ads are gone (though that is about to change, thanks to mobile advertising companies such as AdMob). Everything is strictly “need to know”.
What graphics should you “keep”, when creating a mobile version of your website?
Well, human beings thrive on consistency and love repetition, so by all means, keep the same colors as your main PC site (even though the layout will have to be different). If you have a “branded” business with a logo, it’s a good idea to include a small version of your logo on your home page. And pay particular attention to navigation.
(Remember, people are going to be accessing your information on tiny browsers – often while possibly multi-tasking.)
One of the most important items to include? Reassurances about security, if your mobile website visitors are going to be doing any e-trade.
You can try out a commercial service s but this is where AdMob Analytics really comes into its own.
And if the thought of learning Tiny XHTML (the latest mobile website coding language) turns you pale, a mobile version of your website can be quite inexpensive to have done for you by a reputable mobile website provider.