How To SEO Your Mobile Website

It was inevitable. Along with mobile websites, comes mobile website SEO. But is it really so different from “regular” SEO?

Here are 9 tips to help your mobile website soar in the Search Engines…

1. Top of the list – make sure you create a mobile Site Map. This piece of XML code is directly from Google Webmaster Central, and Google recommends this.

2. Each mobile Site Map must have a name that is unique – but “URLs serving multiple markup languages can be listed in a single Site Map”.

3. If you use the Google Sitemap Generator to create your Site Map with, Google cautions that you will “need to create a separate config file for each Mobile Sitemap.

4. Don’t use very long titles. “21 Tips for Turning your Hamster into a Money-Making Machine While Helping Him Lose Weight” is just not going to cut it for a mobile site title. Think “short blog post headline, instead. Keep it really, really simple.

5. Don’t forget to submit it to Google webmaster tools just as you would with a regular Site Map.

6. When it comes to mobile blogs, if you’ve set them up properly with the right plug-ins, SEO isn’t such a problem. But do remember that if you don’t submit your blogs and websites to mobile directories you may find your site is invisible.

7. Keep an eye on SEO, which reports all the latest SEO news from Google (specifically, from Matt Cutts, head of Google’s Webspam team. (Also check out the YouTube Google Webmaster Central channel for the latest SEO news.) Cutts is the guy with all the facts and figures:

8. Drive traffic to your mobile website with a YouTube video – with your mobile site URL and a call to action prominently displayed. If you’ve ever used Google’s mobile web index, it should strike you that a lot of the results are YouTube pages. This may have something to do with the fact that Google owns YouTube!

9. Meet Googlebot-Mobile, a very special bot that looks for “mobile-friendly” sites, and includes them in Google’s mobile web index. This is where those all important Site Maps come into play – googlebot-mobile is unlikely to find your site without this map.

Googlebot-Mobile is a lot slower than other search bots, according to, taking about 2 weeks to complete a “rotation”.

When all is said and done, mobile SEO is still in its infancy. By all means follow the tips I’ve included here – but first and foremost, you need to concentrate on make your blog useful, interesting – and worth coming back to.

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