A Social Media Case Study – Julie Conway Freelance Make-Up Artist

make-up-160x106I’m often asked what would you post about when you look after clients by providing treatments for a living.

Julie Conway has an active social media presence, and she’s not just posting before and after pictures of the makeup looks she achieves, she posts pictures of herself actually doing things like preparing for a wedding party of six, and all of the different tasks she does on a daily basis.

And while her everyday tasks probably seem  (more…)


Using Testimonials to Build Your Credibility

So what is a Testimonial?

testimonial-image-e1398866368489‘Testimonial’ comes from an old latin word meaning ‘evidence’.
Here are two definitions I found:

•    A statement in support of a particular truth, fact, or claim.
•    A written affirmation of another’s character or worth; a personal recommendation.

You want something that will convince prospective clients you can get the results they’re after.

The person providing the testimonial needs to be (more…)


The story of the Aran Islands Knitwear website

childrens-aran-cardigans-e1389345811656When Cian Geoghegan and his wife Paula contacted us about setting up a website for their shop we went over to Galway city to check out their shop and see what we could do, and to check out if we could help.

I couldn’t believe my eyes – the Galway Woolen Market shop in 21 High Street is a veritable treasure trove of all things Aran, from traditional aran jumpers to children’s wear, and even the wool to knit your own Aran jumper!

Cian amazed me even more when he told me they had a second (more…)


Finding Answers To Your WordPress Problems

Using WordPress is a smart choice for anyone who is looking to build a web presence. One of it’s best “selling” points is that it is free. Their .com site will even provide hosting for you. There is one downside to this though – there is no one to call when something goes wrong. For the most part you are on your own. It is usually up to you to fix your own problem, but luckily there is some help out there:

1. WordPress.com/WordPress.org Forums: Whether you host your own site or use the .com service, both instances have an online forum. This is probably the first place you should look for any issues you are having. If something is wrong with your WordPress site there is a good chance that someone else has dealt with it.

Before you make a post asking your question, do a search on the forums and you might find a thread with your answer. If you can’t find an answer that addresses your issue, then you can make your own thread dealing with it. Titling and tagging your post properly will be a huge help in getting the answer you need. Make sure you describe your issue in detail, including your website URL never hurts.

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Prioritising your Mobile Website Information

Just as Twitter is a micro-blog version of regular blogs, allowing only “posts” of 140 characters, stripped down to the bare minimum, so mobile websites are stripped down versions of “main” websites, showing only the most important information.

What constitutes “the most important information”?

In a nutshell, information the user needs to know to decide to do business with you.

Photos are minimised. Graphics are reduced. Ads are gone (though that is about to change, thanks to mobile advertising companies such as AdMob). Everything is strictly “need to know”.

What graphics should you “keep”, when creating a mobile version of your website?

Well, human beings thrive on consistency and love repetition, so by all means, keep the same colors as your main PC site (even though the layout will have to be different). If you have a “branded” business with a logo, it’s a good idea to include a small version of your logo on your home page. And pay particular attention to navigation.

(Remember, people are going to be accessing your information on tiny browsers – often while possibly multi-tasking.)

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