A Social Media Case Study – Julie Conway Freelance Make-Up Artist

make-up-160x106I’m often asked what would you post about when you look after clients by providing treatments for a living.

Julie Conway has an active social media presence, and she’s not just posting before and after pictures of the makeup looks she achieves, she posts pictures of herself actually doing things like preparing for a wedding party of six, and all of the different tasks she does on a daily basis.

And while her everyday tasks probably seem  (more…)


Using Testimonials to Build Your Credibility

So what is a Testimonial?

testimonial-image-e1398866368489‘Testimonial’ comes from an old latin word meaning ‘evidence’.
Here are two definitions I found:

•    A statement in support of a particular truth, fact, or claim.
•    A written affirmation of another’s character or worth; a personal recommendation.

You want something that will convince prospective clients you can get the results they’re after.

The person providing the testimonial needs to be (more…)