Prioritising your Mobile Website Information

Just as Twitter is a micro-blog version of regular blogs, allowing only “posts” of 140 characters, stripped down to the bare minimum, so mobile websites are stripped down versions of “main” websites, showing only the most important information.

What constitutes “the most important information”?

In a nutshell, information the user needs to know to decide to do business with you.

Photos are minimised. Graphics are reduced. Ads are gone (though that is about to change, thanks to mobile advertising companies such as AdMob). Everything is strictly “need to know”.

What graphics should you “keep”, when creating a mobile version of your website?

Well, human beings thrive on consistency and love repetition, so by all means, keep the same colors as your main PC site (even though the layout will have to be different). If you have a “branded” business with a logo, it’s a good idea to include a small version of your logo on your home page. And pay particular attention to navigation.

(Remember, people are going to be accessing your information on tiny browsers – often while possibly multi-tasking.)

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Using PPC In Your Affiliate Marketing

PPC or Pay-Per-Click in full is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted Internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.

Let us take a quick look at how PPC Search Engines work.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services. The same ones who leave your site and never comes back.

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Mobile Websites and Internet Drawbacks

With new technological modes of communication, there are bound to be glitches, problems and drawbacks. The mobile web is no exception.

For starters, its operating systems are not the same as those on PC’s, and they vary with each model and device. Oh, there are a standard handful – but if you want to conduct business on the web, you need to research each type of mobile device very carefully, to see what it’s internet-ready capacity is.

One good thing, however: Mobile phones and even palm-type devices have been around for over a decade. This does help cut down on buggy behavior, since some things, developers don’t have to worry about (unlike the virgin days of personal computing, when everything about them was new.)

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How To Upgrade Any WordPress Widget

If you use WordPress to power your websites, there will be times you need to upgrade. Luckily WordPress lets you know this right in the back office of your website. You will get a notification that WordPRess is ready to be updated, and a handy link you can click on to do it. Should you click it as soon as you see it? I am not so sure about that, here are some things to think about:

1. Is the release brand new? If the latest WordPress release is brand new you might want to hold off for awhile. They do a great job of testing and re-testing their releases. Going live always brings up a hiccup or two, it is just the nature of the beast. If you hold off a week or two that will give the WordPress development team time to address any bugs. So for example, instead of upgrading to WordPress 3.0 maybe wait a couple days and see if WordPress 3.1 is going to come out.

2. Backup! Yeah i will admit I have upgraded WordPress before without backing up, and nothing happened. Why tempt fate though? Why take the chance. I know I never want to be the guy on WordPress support forums saying “I didn’t back up my site but…” Make sure you back up your site before an upgrade.

I usually use the cPanel of my host to create a database backup. You will have to figure out how your host handles back ups. I also back up my wp-content folder by downloading it via FTP. I zip it and create a copy to store a couple different places. Lastly, I do an export from the back office of WordPress. I navigate to Tools and then Export. This way I get a small XML file that will cover all of my pages, posts and comments.

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Mobile Website Branding

If you are focused on branding your business, remember that your mobile website can help – or hurt – this process.

What is “branding” exactly? The practice of creating an instantly recognizable site, logo, colour scheme or any other visual “cue” that helps viewers identify it instantly with your product or business.

If you’ve set things up properly, the advantages you can expect to reap from branding are:

Your customer knows who you are and what you’re about
What to expect in quality, service and price
Whether or not he is your favored target market (and if he is, he tends to stay loyal!)

You need a strategy, if you decide to focus on branding. You need ideas and methods to keep your sites and products in front of the public eye.

Coca-Cola’s distinctive red-and-white colours are as much a part of its branding as its actual logo. Even when small details change, the overall feel stays the same.

The Coca-Cola polar bears are instantly recognisable as part of that brand. Their graphic representation taps into 2 key elements of strong branding:

– Consistency
– Repetition

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