Internet Marketing – Facebook Advertising

With more than 400 million users, Facebook is a great place for business owners to gain some great visibility, and that visibility can be targeted to a specific audience. Sure, most people think of Facebook as a place to stay in touch with friends, but business owners understand the value of Facebook advertising. Just take a look at the right sidebar on any Facebook page and you will see what I mean. All of those Facebook advertisements are set up to get you, the targeted audience to take a look at what that business has to offer, and has been set up to be viewed by as many or few as desired.

Here is a little information about how you can use Facebook advertising to help build your own business.

Target your Audience

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The Importance of Images for Internet Marketing

Your website has it all, great looks, good navigation, and superior products. What is it missing? Why do your site analytics tell you that your bounce rate is entirely too high? What can you add that will keep your people on the site for just a little while longer?

Realistically, any site will attract traffic if you work at the SEO and the content. The trick is to keep your traffic there and to get them to come back to you over and over again. More often than not, just adding new content won’t do that. Text alone simply won’t hold their interest when it comes to remaining on the site because people like examples of what they are.

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Internet Marketing and Why It Is Important For Your Business

Your Internet Marketing Strategy

There are specific marketing strategies that apply uniquely to Internet marketing. If you do not use Internet marketing strategies for your business, your website will not get traffic, you will not attract new clients and your business will fall behind your competition.

One of the stumbling blocks impeding most local businesses from implementing an internet marketing strategy is that they simply have no idea what needs to be done. Online marketing is so new and such unfamiliar territory for most business owners that they don’t know where to start. They spend so much time running their business, taking care of their clients and managing their staff that they don’t have the time to learn something new.

Ask yourself a few questions: (more…)


Why You Need A Mobile Website For Your Business

The next step in Internet searching is via devices that have smaller screens such as mobile phones and other mobile devices such as the iPad. Worldwide, mobile phone sales are outstripping computer sales by a factor of 4 to 1. And the vast majority of these devices have mobile connectivity.

Bearing this in mind, currently mobile versions of websites are still lagging far behind standard website designs, and as a result, businesses are missing out on a large market share. Having a mobile version of your website is not a luxury going forward, it’s becoming essential.

From 2010 to 2011 there has been a 57% increase of people surfing the Internet via their mobile phones, and this trend is set to continue. Users are becoming more and more mobile with devices like iPhones, Droids and Blackberries.

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